Search engine optimization (SEO) is a critical component of Online Marketing in Grand Rapids. At Gorilla Power, we use a combination of the latest onsite and off-site SEO Strategies to produce top results.
Google processes billions of searches every day, and the vast majority of searchers never look beyond the first page. Do you know where your company ranks?
If it’s not at the top of the rankings, it might as well be invisible. Together we can push your website above your competition.
The foundation of a great SEO Campaign starts by identifying the most effective keywords. This process is about gaining insight into your consumers’ questions and concerns.
There are a lot of companies competing for the Same Keywords. We’ll analyze their strengths and weaknesses to find new opportunities for your continued online growth.
Links from established and high-quality sites drive Relevant Traffic to your site and build authority in Google.
User experience defines On-Site Optimization. Everything from website copy to the structure of your navigation contribute to an optimized experience for users and search engines.
Your brand identity should be obvious, even on the sign above your door. Carry your messaging across your marketing assets, including your signage.
With the incredible amount of spam and disreputable companies circulating online, it can be frustrating and intimidating to find the right SEO Agency in Grand Rapids for you. After all, SEO is a long-term investment and can really make or break your Web Presence depending on how the strategy is conducted, so do your due diligence before selecting a company to handle your SEO. We’ve outlined five things that you should be on the lookout for when considering SEO companies.
Realistic Offerings – If it sounds too good to be true, it probably is. Look for companies that offer real results and don’t use guarantees. SEO is an ongoing process, and no one has the ability to guarantee rankings 100% since the search algorithms are beyond an agency’s control. Any promises for overnight rankings or guaranteed rankings should raise an immediate red flag.
Experience – It’s a good idea to look at how long the company has been in business. The length of time that a company has been up and running is indicative of their level of experience. Companies that have serviced many clients have experience in multiple industries and know what works and what doesn’t.
Case- Studies – Good SEO companies should not only have case studies readily on-hand but should be more than happy to show them to you. The case studies should highlight their work and give concrete examples of their performance, validating their expertise and skill. Case studies are a testament to the company’s ability to provide positive results, so make sure the companies you are considering are able to provide them for you.
Certifications – While there is not an ‘SEO Certification’ per say, there are standard certifications that many of the legitimate agencies hold for Analytics and PPC Management in Grand Rapids. Google, Yahoo, and Bing all have their own certifications for PPC, and companies who hold these certifications have proven their knowledge of each search engine’s advertising platforms.
White-Hat Practices – Ask your SEO Agency what type of strategies they use and have them explain it to you in terms that you understand. Any strategies that seem manipulative or unethical should pose an immediate concern. Ethical companies will have no problem answering your questions and explaining the details of their strategy so that there are no qualms with their practices.
While SEO can be an intimidating subject if it is unfamiliar to you, it’s important to equip yourself with some basic knowledge and research your prospective SEO Agencies wisely.
As a full-service digital marketing company, Thrive offers a comprehensive array of Professional SEO Services to get your business more visibility in search using only trustworthy, future-proof, white-hat SEO techniques, such as:
By using a proven, efficient, and effective methodology, we are able to create high quality, measurable results. Agile SEO is built around the following steps: