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What is Mobile App Usability?

Many people confuse UX Design with usability and vice versa. However, mobile app usability is an aspect of UX that plays into the overall relationship between user and product. UX defines all aspects of a user's perception of a mobile app, including usability.

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Mobile App Usability Requirements

Many factors contribute to a mobile app's usability that will impact the overall efficiency and effectiveness in which a user completes their goal. A usable user interface should have three primary outcomes:

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Mobile App Usability Best Practices in Pueblo

In a world dominated by smartphones, finding a way to interact and engage with customers is becoming increasingly important. While the user Interface is a crucial part of the UX, usability should always take precedence.

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Platform Usability

A common frustration for mobile users is not having an app that works for their specific model of smartphone. Android and iOS, for example, are two drastically different platforms. You can't simply clone an iOS app for Android and vice versa.

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Provide Value Right Away

If you want new users to return to your app, you need to make sure that they discover the value early on, preferably during the onboarding process. If you don't convince users to stay within the first week, you're likely going to lose them forever.

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Simple Navigation

One of the main issues that users have when using mobile apps, particularity M-Commerce ones, is poor navigation. When a user first downloads your app, they need to clearly understand how to navigate to complete their goal, whether that's booking an appointment, purchasing a product, or finding information.

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Clear & Concise Content

It's common knowledge to simplify content when designing for mobile in Pueblo. However, you need just enough content that is essential to the user to complete a goal. This is particularly true for a buying process. Consumers still need complete information to make their purchase, and withholding basic information will result in a lower Conversion Rate in Pueblo.

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User Testing & Feedback

The most important thing you can do to test usability is to use Mobile A/B Testing Platforms. A/B testing allows you to compare two or more variations of particular app design or layout.

Reduce Scrolling

Content prioritization also contributes significantly to the Usability of An App. Users should get most - if not all - of the information they need to decide within the limits of their screen.

Consider Landscape Orientation

When Many people don't consider landscape orientation as necessary. A good mobile app should be designed for both portrait and landscape to accommodate for optimal usability and UX.

 

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